{"product_id":"marukyu-koyamaen-seasonal-new-year-edition-matcha-obukucha-大福茶-copy","title":"Marukyu Koyamaen Seasonal New Year Edition Matcha( Obukucha Kinjirushi- Gold Label-大福茶)","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDescriptions:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem data-end=\"213\" data-start=\"156\"\u003eNew Year Seasonal Matcha\u003c\/em\u003e | \u003cem data-end=\"213\" data-start=\"156\"\u003eFirst Harvest | Uji, Japan\u003c\/em\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNew Year's Matcha Tea Blend by Marukyu Koyamaen\u003c\/p\u003e\n\u003cdiv id=\"product-twocols\"\u003e\n\u003cdiv id=\"product-details\"\u003e\n\u003cdiv id=\"product-thumbnails\"\u003e\n\u003ca class=\"swipebox\" href=\"https:\/\/www.sazentea.com\/content\/products\/big\/3\/MMK045-1.webp\"\u003e\u003cimg class=\"product-image-th\" alt=\"Matcha Ōbukucha\" src=\"https:\/\/www.sazentea.com\/content\/products\/th\/3\/MMK045-1.webp\"\u003e\u003c\/a\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-processed=\"true\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"product-tags\"\u003e\u003cimg alt=\"Seasonality\" src=\"https:\/\/www.sazentea.com\/img\/tag-season-en.gif\"\u003e\u003c\/div\u003e\n\u003cdiv itemprop=\"description\" id=\"product-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eObukucha Kinjirushi- Gold Label\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(大福茶 - \"Good Fortune Tea\") by\u003cspan\u003e \u003c\/span\u003eMarukyu Koyamaen is an exclusive New Year limited-edition ceremonial matcha that celebrates over 1,000 years of Japanese tradition— \u003cspan\u003edelivers \u003c\/span\u003e\u003cstrong\u003erobust, full-bodied velvety texture with exceptionally long, intense, creamy aftertaste\u003c\/strong\u003e\u003cspan\u003e. This premium Gold grade sits above the standard Obukucha, offering a lighter, creamier, sweeter experience with pampering body and mild, frothy sweetness that honors over 1,000 years of Japanese New Year tradition with unmatched elegance and sophistication.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe tradition of Obukucha dates back to 951 CE during the reign of Emperor Murakami, when a serious epidemic swept through Kyoto. Buddhist priest Kuya of Rokuharamitsu-ji Temple distributed tea to the suffering people, and miraculously, the epidemic subsided. The emperor himself drank this tea and recovered, establishing the annual custom of drinking \"Obukucha\"—originally meaning \"the tea drunk by the Emperor\" (皇服茶), but now written with characters meaning \"Great Fortune\" (大福茶). Today, Japanese families gather on New Year's Day to share Obukucha together, praying for health, happiness, and good fortune in the year ahead.\u003c\/p\u003e\n\u003cp\u003eFounded in 1704 during the Genroku era, Marukyu Koyamaen honors this sacred tradition with their exclusive matcha blend, characterized by a rich tea with strong, intense flavors that has no bitter or astringent notes. This well-balanced matcha is more temperamental than other blends—requiring careful attention to water temperature (80°C for usucha, 90°C for koicha) as slight variations will change the flavor profile. The result is an exquisite fusion of matcha freshness, mildness, and richness that creates a moment of reverence and celebration, perfect for beginning the new year with intention and gratitude.\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-processed=\"true\"\u003eA versatile blend designed for a wider audience, suitable for both tea practitioners and those enjoying it casually over the holiday season.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-processed=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-processed=\"true\"\u003eFlavour Profile:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGold Grade Luxury:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe premium tier above standard Obukucha—lighter, creamier, sweeter, and more indulgent for the ultimate New Year celebration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVelvety Sweetness \u0026amp; Umami:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eImmediately greets you with velvety sweetness, followed by deep savory notes reminiscent of toasted nori—a luxurious, memorable first impression.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRobust \u0026amp; Full-Bodied:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eParticularly creamy with exceptionally long, intense, creamy aftertaste—the body and finish linger beautifully, revealing new dimensions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePampering Koicha:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eWhen made as thick tea, distinguished by its indulgent, pampering body that envelops the palate in luxury.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMild, Frothy Usucha:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAs thin tea, delivers mild, frothy, sweet creaminess that's gentle and approachable while maintaining complexity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGentle \u0026amp; Easygoing:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eMore gentle and easygoing compared to robust blends like Choan—perfect for those seeking refined elegance without intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMild Flavor, Sweet Aroma:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eCharacterized by refreshingly sweet aroma and mild flavor profile that transitions from brief astringency to prolonged sweetness.\u003c\/p\u003e\n\u003ctable data-processed=\"true\" data-animation-nesting=\"\" class=\"NRefec\"\u003e\n\u003ctbody data-processed=\"true\"\u003e\n\u003ctr data-processed=\"true\" data-sfc-cb=\"\" data-sfc-root=\"c\" data-sfc-cp=\"\" class=\"cZCYO\"\u003e\n\u003cth data-processed=\"true\" data-sfc-cb=\"\" data-sfc-root=\"c\" data-sfc-cp=\"\" colspan=\"undefined\" class=\"iry6k\"\u003eFeature\u003c\/th\u003e\n\u003cth data-processed=\"true\" data-sfc-cb=\"\" data-sfc-root=\"c\" data-sfc-cp=\"\" colspan=\"undefined\" class=\"iry6k\"\u003eObukucha (Standard)\u003c\/th\u003e\n\u003cth data-processed=\"true\" data-sfc-cb=\"\" data-sfc-root=\"c\" data-sfc-cp=\"\" colspan=\"undefined\" class=\"iry6k\"\u003eObukucha Kinjirushi (Gold)\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr data-processed=\"true\" data-sfc-cb=\"\" data-sfc-root=\"c\" data-sfc-cp=\"\" class=\"cZCYO\"\u003e\n\u003ctd data-processed=\"true\" data-sfc-cb=\"\" data-sfc-root=\"c\" data-sfc-cp=\"\" colspan=\"undefined\" class=\"cOeeGf\"\u003e\u003cstrong data-processed=\"true\" data-sfc-cb=\"\" data-sfc-root=\"c\" class=\"Yjhzub\"\u003e Grade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-processed=\"true\" data-sfc-cb=\"\" data-sfc-root=\"c\" data-sfc-cp=\"\" colspan=\"undefined\" class=\"cOeeGf\"\u003eHigh-grade\u003c\/td\u003e\n\u003ctd data-processed=\"true\" data-sfc-cb=\"\" data-sfc-root=\"c\" data-sfc-cp=\"\" colspan=\"undefined\" class=\"cOeeGf\"\u003ePremium\/Superior\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-processed=\"true\" data-sfc-cb=\"\" data-sfc-root=\"c\" data-sfc-cp=\"\" class=\"cZCYO\"\u003e\n\u003ctd data-processed=\"true\" data-sfc-cb=\"\" data-sfc-root=\"c\" data-sfc-cp=\"\" colspan=\"undefined\" class=\"cOeeGf\"\u003e\u003cstrong data-processed=\"true\" data-sfc-cb=\"\" data-sfc-root=\"c\" class=\"Yjhzub\"\u003e Flavor\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-processed=\"true\" data-sfc-cb=\"\" data-sfc-root=\"c\" data-sfc-cp=\"\" colspan=\"undefined\" class=\"cOeeGf\"\u003eFresh, Vibrant, Sweet-ish\u003c\/td\u003e\n\u003ctd data-processed=\"true\" data-sfc-cb=\"\" data-sfc-root=\"c\" data-sfc-cp=\"\" colspan=\"undefined\" class=\"cOeeGf\"\u003eDeep, Complex, Refined\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-processed=\"true\" data-sfc-cb=\"\" data-sfc-root=\"c\" data-sfc-cp=\"\" class=\"cZCYO\"\u003e\n\u003ctd data-processed=\"true\" data-sfc-cb=\"\" data-sfc-root=\"c\" data-sfc-cp=\"\" colspan=\"undefined\" class=\"cOeeGf\"\u003e\u003cstrong data-processed=\"true\" data-sfc-cb=\"\" data-sfc-root=\"c\" class=\"Yjhzub\"\u003e Best For\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-processed=\"true\" data-sfc-cb=\"\" data-sfc-root=\"c\" data-sfc-cp=\"\" colspan=\"undefined\" class=\"cOeeGf\"\u003eDaily Usucha\/New Year Tea\u003c\/td\u003e\n\u003ctd data-processed=\"true\" data-sfc-cb=\"\" data-sfc-root=\"c\" data-sfc-cp=\"\" colspan=\"undefined\" class=\"cOeeGf\"\u003eKoicha, High-end Usucha\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-processed=\"true\" data-sfc-cb=\"\" data-sfc-root=\"c\" data-sfc-cp=\"\" class=\"cZCYO\"\u003e\n\u003ctd data-processed=\"true\" data-sfc-cb=\"\" data-sfc-root=\"c\" data-sfc-cp=\"\" colspan=\"undefined\" class=\"cOeeGf\"\u003e\u003cstrong data-processed=\"true\" data-sfc-cb=\"\" data-sfc-root=\"c\" class=\"Yjhzub\"\u003e Price \u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-processed=\"true\" data-sfc-cb=\"\" data-sfc-root=\"c\" data-sfc-cp=\"\" colspan=\"undefined\" class=\"cOeeGf\"\u003eModerate (for seasonal)\u003c\/td\u003e\n\u003ctd data-processed=\"true\" data-sfc-cb=\"\" data-sfc-root=\"c\" data-sfc-cp=\"\" colspan=\"undefined\" class=\"cOeeGf\"\u003eHigher\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAs Usucha- Thin Tea:\u003c\/strong\u003e\u003cbr\u003eSTEP 1 Put 2g (0.4 US tsp, 1 teaspoon or 2 chashaku scoop) matcha powder into a suitable tea bowl.\u003cbr\u003eSTEP 2 Pour 70 ml (2.4 fl oz) 80℃ (176°F) water over the matcha powder.\u003cbr\u003eSTEP 3 Whisk with a chasen (tea whisk) until foamy.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAs Koicha- Thick Tea:\u003c\/strong\u003e\u003cbr\u003eSTEP 1 Put 4g (0.8 US tsp, 2 teaspoon or 4 chashaku scoop) matcha powder into a suitable tea bowl.\u003cbr\u003eSTEP 2 Pour 30 ml (1 fl oz) 80℃ (176°F) water over the matcha powder.\u003cbr\u003eSTEP 3 Gently knead with a chasen (tea whisk) until all lumps are gone.\u003cbr\u003e\u003cbr\u003e❖ Before Step 1, warm up the tea bowl with hot water, then dry it with a cloth to create the perfect temperature so make the most delicious matcha with a fresh scent while preparing. (Optional)\u003cbr\u003e❖ To prevent clotting of the matcha powder, sift it through a fine strainer before use. (Strongly recommended)\u003cbr\u003e❖ After the matcha is done, drink it immediately, because as it cools down it gets more and more bitter. (Recommended)\u003cbr\u003e❖ Freshness is the most important thing for the enjoyment of Matcha. It is best to use up the tea within one month of opening. (Strongly recommended)\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e※開缶するまでは冷蔵庫等低温で保存して下さい。- Please store in a refrigerator or other low temperature location until opening.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eNote:\u003c\/p\u003e\n\u003cp\u003eMatcha doesn’t completely dissolve. Fine powder become suspended in the hot water as it’s whisked.\u003c\/p\u003e\n\u003cp\u003eBest to consume the matcha immediately before the particles sink to the bottom of the tea bowl.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"highlight\"\u003eLimited availability!\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cbr\u003e\u003c\/em\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003cem\u003e\u003cbr\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eNet content: 20g\/ 40g\u003c\/p\u003e\n\u003cp\u003eOrigin: Kyoto Prefecture, Japan.\u003c\/p\u003e\n\u003cp\u003eMADE IN JAPAN\u003c\/p\u003e","brand":"Marukyu Koyamaen JAPAN","offers":[{"title":"20g","offer_id":55654223413588,"sku":null,"price":46.0,"currency_code":"GBP","in_stock":true},{"title":"40g","offer_id":55654223446356,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0910\/5870\/0628\/files\/ChatGPTImageApr27_2026_11_35_16PM.png?v=1777329512","url":"https:\/\/misora.co.uk\/products\/marukyu-koyamaen-seasonal-new-year-edition-matcha-obukucha-%e5%a4%a7%e7%a6%8f%e8%8c%b6-copy","provider":"Misora Yamamoto","version":"1.0","type":"link"}